by Site Admin | Sep 13, 2018 | digital marketing, marketing
Just when I thought I had every avenue of marketing figured out, the digital side of marketing exploded! As an experienced marketer—with an MBA— I downplayed its importance. I railed against it as another “fad.” I was oh-so-comfortable staying in my cozy traditional...
by Site Admin | Aug 18, 2018 | Uncategorized
Branding is the essential foundation for your business. Congratulations! You have a brand! Or do you? Company logo—check. Tagline—check. Online banners—check. But brand goes well beyond the logo and tagline: Do you have the clear and relevant messages that connect...
by Site Admin | Jul 13, 2018 | digital marketing, marketing
“You Get What You Pay For.” “People only look at price because they have nothing else to judge you or your business on.” Have you heard these phrases? Do you believe them? When it comes to pricing, it may be difficult to know how to set your prices, and when it’s...
